Vehicular Congestion in Mexico City with Conrado Garcia Madrid

The vehicular congestion in Mexico City project was a thesis project undertaken by Conrado and Annabel Membrillo in their undergraduate program at the ITAM in Mexico City in 1995. The project included initial qualitative systems mapping, multi-stakeholder interviews to build and validate a system dynamics model, and strategic scenario planning.  This project ended in the creation of a governmental think tank to explore the questions opened by this undergraduate thesis projects, with which Annabel and Conrado graduated with honors.

Initial Project Description

In this 17-minute exploration, Conrado provides an overview of this strategic process, initial insights, key experiences or shifts in the participants, and documented impacts.

Video (or audio-only version)

ISC Live Lab Co-investment and Return on Co-investment

Context.  In 1995, we were just beginning to integrate strategic frameworks with system dynamics simulation.

Co-investment.  In this fieldwork, an earlier form of our research, at the ITAM in Mexico City, co-invested our intellectual capital of system dynamics simulation, strategic framing, and scenario planning.

Return on Co-investment.  The return on this co-investment was applying scenario planning to the strategic systems simulation process, engaging a wide set of stakeholders in validating the model, and developing a robust set of strategic policies for a complex social issue, in this case vehicular congestion in one of the largest cities in the world.

Further References